Magic is something you make yourself

Press Room

There is always something going on at Lillero

The best way to find out what, is here, through our press room. Here you find press releases, news and the latest from us. Curious for more, please contact us

Euroman, Keep an eye on


This summer, they will be visited by the Tour de France field, Dragsholm Castle is also located here, and soon the area will as well have a restaurant with the people behind the Michelin-starred restaurant Formel B as the driving force. Kristian Arpe-Møller and Rune Amgild Jochumsen will take over the food part at Lillero, which is located on Høve Strand in Asnæs, with the restaurant Lille B, which opens up May 18th. There are no plans for fancy food and Michelin stars. Instead, straightforward family style sharing food with ingredients from the local area should be served.

Read online her

TV2 East

Luxury camping with gourmet food

When the chefs from the Michelin-awarded restaurant, Formel B, open their doors at our restaurant and beach bar for the season, don´t expect hoity-toity dishes and pretentious maître d´s. But look forward to simple and down-to-earth, yet spectacular meals, primarily based on local produce. All served family style perfect for an extraordinary experience with friends and family.

Watch online her

Lille B

Formel B + Lillero = Lille B

This upcoming season we’ll reach new culinary heights as we´ve teamed up with chefs hailing from one of Copenhagen’s finest restaurants (and a longtime personal favorite place of ours). We hereby officially and happily announce our collab with the people behind the Michelin-starred restaurant Formel B. Look forward to simple and down-to-earth, yet spectacular meals, primarily based on local produce. Perfect for an extraordinary experience just waiting to be shared with friends and family.

Read more her

Read Press release


Lillero is nominated for this year’s entrepreneur award.

For once, there is entrepreneurship in Odsherred that dares to think big. Which focuses on a delicious expensive luxury product which is sold far beyond the municipality’s borders. They have managed to turn a boring campsite into a tourist experience in a class of its own and have had it fully booked from the start. A true oasis at Høve Camping with glamping tents that have also attracted many non-campers. Brave and beautiful by Lau and Michelle..

Read more her


Find yourself at Lillero

The recent pandemic has made staycation the big thing, and luckily there are plenty of beautiful spots and hidden gems in our own country that you can explore. Find inspiration for your holiday in Denmark and get the travel blog writers’ best advice for road trips here.

Read more her

TV2 FRI / Play

Sæt pris på Danmark

Hans Pilgaard takes TV host Christiane Schaumburg-Müller and former handball player and now personal trainer Rikke Hørlykke on a trip around Halsnæs and Odsherred.beach

Watch the show her


Tent trip on first class

Lillero is far from sleeping bags and hard sleeping pads, because here you live in luxury tents with comfortable beds. Michelle Sass and Lau Sas have started Lillero up with a dream of pampering guests’ senses through good food from local produce and giving them a relaxing experience in the woods overlooking the sea and beach

Read more download

Girlcode is an online community

Get inspired by cool women who have dared to follow their dreams

We had an idea that we would serve people in luxury surroundings in nature. But there is a long way from idea to execution.

Read more her

Odsherreds Turistforening

2021 Tourist Award

With skill and creativity, Michelle and Lau have brought Odsherred an innovative, high-quality experience. An experience place that some might call glamping, but which is actually a small nice hotel and restaurant on the beach.

Read more her

Livet i Odsherred

Odsherred – Denmark’s first unesco global geopark

Geopark Odsherred has published a new book magazine of 132 pages with inspiration to experience nature, culture, art and the many gastro-adventures that await in Denmark’s first UNESCO geopark.

Read more her


Article from a stay Lillero

“We got a great fish for the evening, and for breakfast got a basket with a lot of goodies that we could take back to the tent and enjoy all to ourselves, And then we just sat there for ourselves for 3 hours and just talked and enjoyed ourselves” Niels Heilberg

Read more her

Not long now🌿
The tents are getting more and more ready for you! Full house next Wednesday on opening day May 18th in both tents and #lilleb 🙏🏼 we are humble and can’t wait to bid you welcome onto the incredible premises, that we with gratitude borrow from the amazing nature at Høve Strand🍃🌾
@lillero_dk #lilleb #høvestrand #lillero #luxuryinnature #luksusinaturen #whataplace #thelilleroexperience #almostready

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Ahh that superb grilled fish 🐟
The weather is getting warmer and very soon we start the restaurant build-up❤️
We can’t wait to continue our fantastic family style sharing menu - now with new ship captains #lilleb - what a journey ✨
Restaurant Lilleb and the beach bar opens Wednesday May 18.
Booking link in bio🙏🏼
@lillero_dk #seeyousoon #luxuryinnature #høvestrand #sustainablecooking #lilleb #season2022coming

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LUNDEN - this is the view! This tent lying there so subtle with its back in the forest and then still has this incredible view! 🙏🏼🌿
@lillero_dk #notlongnow #season2022 #luxuryinnature #luxurytents #høvestrand #whataplace #coffeeshopopensoon

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Oh…that cosy summer feeling 🌸 so many news coming up for you this season in our beach bar - epic bar food, fantastic beer and drinks of course 🍻

The menu will vary from delicious fish and chips to crispy cabbage “taco” and vanilla soft ice 🍦what’s not to like💚

@lillero_dk @rest_formelb #beachbar #høvestrand #ourbar #opensoon #luxuryinnature #sustainablecooking #becausewecare

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Kaffebar personale søges..

..til den hyggeligste kaffebar på stranden🌾☕️

Vi søger 2-3 fuldtidsansatte samt 2-3 deltidsansatte (over 18) til vores kaffebar på Lillero i Høve skov/strand.
Sæsonen starter den 18. maj og slutter 1. september.

Det vi kan tilbyde, er frihed under ansvar, søde og professionelle kollegaer samt gode arbejdstider.
Vagterne er fordelt i tidsrummet 7.30 - 22.00 fra onsdag - søndag i lavsæsonen frem til sommerferien (inkl. helligdage). I sommerferien og frem til 1/9 har vi åbent alle dage.

Vi søger derfor søde medarbejdere med stort engagement og god energi, som kan bidrage til vores høje serviceniveau og sikre at alle vores kunder er glade.

I kaffebaren serverer vi ultra lækker kaffe, snacks og kolde drikke. Man behøver ikke at have erfaring med en professionel kaffemaskine. Derudover skal man ved morgenvagten lave morgenmad til vores 13 telte.

Vi ser gerne at du:
- Er serviceminded og smilende
- Er engageret og ansvarsfuld
- Er mødestabil
- Har erfaring med at betjene kunder
- Er 18 år eller derover
Det vil være et plus hvis du har butiks/cafe erfaring, men ikke et krav.

Lyder det som noget for dig eller en du kender? Så send endelig en ansøgning til Ansøgningsfrist: 10. april.
Ansøgning skal indeholde en kort beskrivelse af dig selv, din forventninger til arbejdstid/antal vagter du ønsker og dine tidligere erfaringer.
Tjek vores hjemmeside ud for mere information om vores dejlige sted samt kaffebar 🙂

@madsdamind er den glade kunde her😍☕️
@lillero_dk #personalesøges #baristalife #job #sæsonjob2022

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Can you feel it? Can you hear it? The sunbeams are starting to actually tickle on your skin and the birds are singing their famous symphonies 🌿 spring is here, which means Lillero soon is too🌺

The memories of long summer nights with epic food made by our glorious head chef @andy_michaelides & sidekick @jorgevalrichef is coming back to us🙏🏼 what a season🤩

Happy spring everyone 🌾☀️

@lillero_dk @luksustelte #season2022iscoming #luxuryinnature #luxurytents #luksustelte #restaurantinthewoods #restaurantbythesea

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Always a beautiful sunset at Lillero🧡
@lillero_dk #luxuryinnature #epicsunsets #thelilleroexperience

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Michelin chefs coming to Lillero 🌟
This season you’ll be able to experience fine dining in mother nature's finest surroundings.

We are honored and beyond excited to announce that for 2022 our restaurant will be run by the people behind one of Copenhagen’s absolute best gourmet restaurants. That’s right, it has even held the world-renowned Michelin star for nearly two decades straight.

More to come in the following days (but if you can’t wait for the reveal, feel free to come with a wild – or qualified – guess)! 🙈
@lillero_dk #lille? #extraordinarydining #comeeatwithus #thelilleroexperience #finediningunderthestars

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Countdown to build up🤘🏼
We can’t wait to bring you great news of the place 🤩
@lillero_dk #luxuryinnature #season2022iscoming #expectmore #luxurytents #newscomingup #tourdefranceseason #newsforfoodies

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What present is small enough to fit in an envelope but big enough to make memories for life?💡

A gift certificate to Lillero, of course.

That’s right, we’ve launched our new gift certificate program so why not surprise someone you love with a stay at Lillero?
Check the link in bio for details ❤️🎁

@lillero_dk #presentsfromtheheart #luxuryinnature #gavekort #giftcertificate #christmaspresent #luxuryinnature

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