Magic is something you make yourself

Press Room

There is always something going on at Lillero

The best way to find out what, is here, through our press room. Here you find press releases, news and the latest from us. Curious for more, please contact us

Lillero Camping for feinschmeckere

They have created their own luxury brand

Denmark’s oldest tent campsite was for sale. A couple chose the camping life and have – by drawing on their agency experiences – established the coveted Lillero in three seasons.

“We hold lectures and are sparring partners for e.g. tourist organizations and municipalities. There are places with far better locations than what we have, but it’s also about telling the story and bringing the ideas to life.

Read online her

Lillero Camping for feinschmeckere

Pursued the dream

Michelle opened her own hotel on the beach.
Just over an hour’s drive north from Copenhagen is Lillero, a nature hotel on Høve Strand. Behind the place are the married couple Michelle Bjerke Sass and Lau Sass, who just wanted more time together as a family. They didn’t get it right away, but now success is at home and they are living the dream.

Read online her

Lillero Camping for feinschmeckere
Berlingske, FRI

Camping for feinschmeckere.

Luxury tents and Michelin food.
Berlingske FRI has gone glamping in Odsherred – and we would rather not go home again.

Read online her

Børsen, Fritid

Uncompromising approach to good food and delicious surroundings.

Since 2020, attention around Lillero has almost exploded among the Copenhagen segment that Lau and Michelle Sass wanted to hit. Everything from influencers to international magazines such as Vogue have helped spread the word about the small, exclusive camp on the beach, which has grown in size from 8 to 13 tents, and the restaurant, now called Lille B, is run by the Copenhagen Michelin restaurant Formel B.

Read online her

Berlingske, Gastonomi

“Søren Frank: The one-star Michelin Restaurants pop up in the countryside sit perfectly”

You think it’s a lie that it should cost 2,000 kroner per night to stay in a tent, but it’s not. Luxury camping exists, it is called glamping and is popular among a special group of people, which I guess must be found in Copenhagen’s creative class.

Lillero, which counts 13 luxury tents right next to Sejerøbugten in Odsherred and is one of the pioneers in the genre, has this year attracted attention by joining the one-star Michelin restaurant Formel B for the summer pop-up restaurant Lille B.

Read online her

Euroman, Keep an eye on


This summer, they will be visited by the Tour de France field, Dragsholm Castle is also located here, and soon the area will as well have a restaurant with the people behind the Michelin-starred restaurant Formel B as the driving force. Kristian Arpe-Møller and Rune Amgild Jochumsen will take over the food part at Lillero, which is located on Høve Strand in Asnæs, with the restaurant Lille B, which opens up May 18th. There are no plans for fancy food and Michelin stars. Instead, straightforward family style sharing food with ingredients from the local area should be served.

Read online her

TV2 East

Luxury camping with gourmet food

When the chefs from the Michelin-awarded restaurant, Formel B, open their doors at our restaurant and beach bar for the season, don´t expect hoity-toity dishes and pretentious maître d´s. But look forward to simple and down-to-earth, yet spectacular meals, primarily based on local produce. All served family style perfect for an extraordinary experience with friends and family.

Watch online her

Lille B

Formel B + Lillero = Lille B

This upcoming season we’ll reach new culinary heights as we´ve teamed up with chefs hailing from one of Copenhagen’s finest restaurants (and a longtime personal favorite place of ours). We hereby officially and happily announce our collab with the people behind the Michelin-starred restaurant Formel B. Look forward to simple and down-to-earth, yet spectacular meals, primarily based on local produce. Perfect for an extraordinary experience just waiting to be shared with friends and family.

Read more her

Read Press release


Lillero is nominated for this year’s entrepreneur award.

For once, there is entrepreneurship in Odsherred that dares to think big. Which focuses on a delicious expensive luxury product which is sold far beyond the municipality’s borders. They have managed to turn a boring campsite into a tourist experience in a class of its own and have had it fully booked from the start. A true oasis at Høve Camping with glamping tents that have also attracted many non-campers. Brave and beautiful by Lau and Michelle..

Read more her


Find yourself at Lillero

The recent pandemic has made staycation the big thing, and luckily there are plenty of beautiful spots and hidden gems in our own country that you can explore. Find inspiration for your holiday in Denmark and get the travel blog writers’ best advice for road trips here.

Read more her

TV2 FRI / Play

Sæt pris på Danmark

Hans Pilgaard takes TV host Christiane Schaumburg-Müller and former handball player and now personal trainer Rikke Hørlykke on a trip around Halsnæs and Odsherred.beach

Watch the show her


Tent trip on first class

Lillero is far from sleeping bags and hard sleeping pads, because here you live in luxury tents with comfortable beds. Michelle Sass and Lau Sas have started Lillero up with a dream of pampering guests’ senses through good food from local produce and giving them a relaxing experience in the woods overlooking the sea and beach

Read more download

Girlcode is an online community

Get inspired by cool women who have dared to follow their dreams

We had an idea that we would serve people in luxury surroundings in nature. But there is a long way from idea to execution.

Read more her

Odsherreds Turistforening

2021 Tourist Award

With skill and creativity, Michelle and Lau have brought Odsherred an innovative, high-quality experience. An experience place that some might call glamping, but which is actually a small nice hotel and restaurant on the beach.

Read more her

Livet i Odsherred

Odsherred – Denmark’s first unesco global geopark

Geopark Odsherred has published a new book magazine of 132 pages with inspiration to experience nature, culture, art and the many gastro-adventures that await in Denmark’s first UNESCO geopark.

Read more her


Article from a stay Lillero

“We got a great fish for the evening, and for breakfast got a basket with a lot of goodies that we could take back to the tent and enjoy all to ourselves, And then we just sat there for ourselves for 3 hours and just talked and enjoyed ourselves” Niels Heilberg

Read more her

Embracing the darkness with light is essential for all beings🌱 it brings life, joy and calmness💡
@lillero_dk and @sirius_shining_moments have made an epic collaboration, that will make your stay at Lillero joyful and and filled with the right kind of light combined with nature’s own 💚

@lillero_dk @sirius_shining_moments #raisethebar #thebestofthebest #danishdesign #functionaldesign #lightsonlillero

25 0

Vil du se pinsesolen danse ☀️ så har du muligheden nu fra søndag til mandag.
Skriv en mail direkte til os eller fang os her på Instagram ♥️

@lillero_dk #pinseophold

219 7

Enjoy the beautiful spring this Wednesday-Friday on Lillero and save 40%

Use the discount code: Weekdeal when you book♥️

We can’t wait to see you🌸🍃

@lillero_dk #midweekdeal #springatlillero #luxuryinnature

96 1

Aaaaand we are open♥️🥳

@lillero_dk #lillero #raisethebar #slushice #cantwaittoseeyou

206 7

The tents are now beginning to look like themselves (plus a bit extra) maybe our loyal guests can name the difference(s)?🌸🩷

We can’t wait to open our “doors” tomorrow, we have so much we want to show you🌸

We open at 15:00🍃

@lillero_dk #lillero #høvestrand #raisethebar #luxuryinnature #seasonfive #herewego #whatajourney @sirius_shining_moments

259 3

Good morning from ~ SOLKROGEN ~ ☀️

We are unboxing, unpacking and working hard to welcome the first guests of our 5th season in ONE WEEK😍

@lillero_dk #lillero #luxuryinnature #høvestrand #raisethebar #letsgo

97 0


From this season, we launch “Markedsdage”🎈
Here local food suppliers / artists / beauty and many more, will gather with us at Lillero for a “Market day” every Tuesday in the school holiday🎪

If you want to join, please contact us at♥️

We can’t wait to host this feast of goodies🫶🏼

@lillero_dk #lillero #marketdays #markedsdage #luksusinaturen #goodies #raisethebar #season5

261 8

And they’re up!♥️👏🏼

@lillero_dk #justwaitingforyou #raisethebar #lillero #season5 #luxuryinnature #epicseasonahead #may8th

215 1

Vi åbner snart:)
8 maj …

169 5

The give-away winner has been drawn🌺🥳 congratulations @tina_zacho, we can’t wait to see you! DM has been sent!


Lillero welcomes spring and a new season with a wonderful give-away during our opening days May 8th - May 10th*. 🍃

You win:
A stay at Lillero during our opening days in a Jr. Suite worth DKK 3.800. (2 adults)

How to participate:

🌸Like the post
🌸Tell us in a comment who you want to invite to the Lillero stay

It would be nice if you would tag some friends too ❤️

*This give-away, can only be use during the stay May 8th - May 10th and can not be exchanged to other dates or cashback/gift certificate. The winner will be drawn on April 14th and will be published in a comment and receive a private message.

This giveaway is in no way sponsored, endorsed, administered by, or associated with META.

@lillero_dk #lillero #giveaway @ditogmitodsherred #season5inthemaking #springiswelcomed #luxuryinnature #høvestrand

1612 1278

We start the build-up after Easter 🐣

This period is always special, since we here really enjoy the spring together as a team and get into the Lillero spirit ♥️ new ideas are often born at build-up🫶🏼

We can’t wait to see you during “Kr. Himmelfart” - we open Wednesday May 8th🌾

@lillero_dk @rest_lilleb #season5approaching #happyeaster #seeyousoon #luxuryinnature #lillero #cantwait

208 3

As we turn the clock ahead one hour on Sunday, spring time, summer time and Lillero time is approaching fast 🌿🌸♥️ the long summer nights by the fire will make the long winter worth the wait 🫶🏼

We can’t wait to bid you welcome very soon🌾

@lillero_dk #season5 #luxuryinnature #lillero #høvestrand #summertime #luksusinaturen #luksustelte #udinaturen #victoryislandbay

147 3

Front row tents🌾 we have a few that are so much in the front row, that the only thing you can see looking out the tent, is the beautiful bay🐚

GT, Stranden & Solkrogen are the three ones with full ocean view and nothing else🩵

Don’t worry though, if you have booked another tent, you can see the ocean from all tents 🫶🏼

@lillero_dk #lillero #luxuryinnature #luxurytents #luksustelte #season5iscoming #oceanview #frontrow #whataview


93 1